Six dimensions of website assurance.

AuditIQ focuses on areas where digital operations, customer experience and regulatory obligations intersect.

D1 Content recency D2 Data privacy D3 Dark patterns D4 Accessibility D6 Performance D7 IRDAI regulatory

D1 · CONTENT RECENCY & ACCURACY

Published information can become wrong without anyone changing the page.

AuditIQ reviews selected pages for signals of stale, inconsistent or broken content.

Content debt can become governance debt.

old financial years,

stale “as on” dates,

broken links,

unavailable documents,

conflicting figures,

missing images,

outdated leadership information where reference data is supplied,

legacy brand terminology where reference data is supplied,

spelling and wording anomalies.

D2 · DATA PRIVACY

Privacy compliance becomes operational at the point where data is collected.

AuditIQ screens observable website indicators against selected DPDP requirements.

Important

AuditIQ does not observe the complete execution sequence of browser scripts and therefore does not claim to prove how every tracker behaves before or after consent.

forms without nearby privacy-notice links,

notice-content indicators,

consent controls that arrive pre-selected,

potentially bundled consent,

missing withdrawal routes,

third-party data-collection destinations,

child-plan data collection requiring human review,

grievance and DPO information,

tracker-host inventory,

server-set cookies before interaction.

D3 · DARK PATTERNS

Manipulative design requires both automation and human judgement.

AuditIQ automatically screens page-level signals for:

False urgency

Basket sneaking

Confirm shaming

Forced action

Subscription traps

Eight additional CCPA dark-pattern categories remain explicitly visible as requiring manual assessment.

AuditIQ does not hide what automation cannot determine.

D4 · ACCESSIBILITY

Accessibility assurance should show both findings and coverage.

AuditIQ identifies selected machine-observable accessibility issues in webpages and linked documents.

AuditIQ also presents the wider WCAG readiness matrix so users can see which criteria remain outside automated assessment.

Automated inspection is a starting point — not a WCAG certification.

missing alt attributes,

inaccessible form controls,

missing page language,

missing titles,

heading structure,

vague links,

structural table issues,

selected iframe and media issues,

linked PDF tagging.

D6 · PERFORMANCE

Performance data should distinguish measurement from absence of measurement.

AuditIQ reviews selected indicators including:

Core Web Vitals,

LCP,

INP,

CLS,

server response time,

page weight,

selected page-structure indicators.

Field and laboratory measurements are kept distinct

LCP — field 3.4 s

INP — field unavailable

CLS — field 0.08

LCP — lab 2.9 s

Server response time 780 ms

Page weight 4.2 MB

If a measurement is unavailable, AuditIQ reports it as unavailable rather than converting the absence into a zero.

D7 · IRDAI REGULATORY

Regulatory disclosures are only useful when they appear where customers actually are.

For insurance websites, AuditIQ performs page-level checks for selected disclosure requirements.

AuditIQ asks not only “Does the website contain this?” but “Where is it missing?”

Explore IRDAI website assurance

IRDAI registration number

CIN

Registered office information

Spurious-call caution

Grievance route

Insurance Ombudsman information

Trade-logo disclaimer

Product UIN where applicable

Insurance solicitation wording

ULIP market-risk warnings

SEO is deliberately outside AuditIQ's current audit scope.

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